THE PERFUMER

This is Miss Layla, the nose behind the olfactive artistry of fūm fragrances. She believes in perfume’s ability to conjure unseen worlds. Her interest in fragrance and olfactive endeavors began as a small child when she learned how to cook and “taste shapes”. She didn’t realize it at the time, but later came to know that she had synesthesia, which she could harness to her advantage when creating fragrance formulas. Her sense of smell is inherently tied to her passion for tasting food and culinary arts. The fūm universe is made up of aromatic designs inspired by nostalgia, romance, nature, food, art and music. Layla is a self taught perfumer who remains committed to creating authentic studies of real world objects, plants, and places. She creates from within to weave her fragrance compositions into narratives that transport the wearer to far off landscapes and places in their imagination.